Introduction

It is an marketing approach that focused on creating and distributing valuable, relevant content to attract and retain a audience —  ultimately to drive profitable customer action. It is an online resource for information on all things content marketing related.

TOPICS TO BE COVERED:

  • What it is?
  • Content Distribution
  • Significance of Content Marketing
  • Viral Marketing
  • Content Creation Tools (Paid & Free) & Resources

Content Distribution is the act of promoting content to online audiences in multiple media formats through various channels. These channels can be categorised  into three groups: Owned, Earned, and Paid.

Content Marketing

SIGNIFICANCE OF CONTENT MARKETING

VIRAL MARKETING

Like other organizations, your business is likely wrestling with a convergence of changes that are upending the familiar tactics you’ve always used to communicate with prospects and customers. Growing demographic diversity, the adoption of interactive technologies, and evolving media consumption habits have altered how consumers get information and how they perceive branded communication messages. As you grapple with how to speak effectively with today’s consumers, you’ve likely heard about something called “content marketing.” Maybe you’ve read about it in an article, or perhaps a colleague or consultant has suggested it to you.