Introduction

It’s too  easy to get caught up and jump right in, but this can lead to a lot of wasted time and money. We support businesses with their online digital marketing strategy day in, day out, and we’ve learned a few things along the way about how to set some solid foundations for your digital campaign.At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

TOPICS TO BE COVERED:

  • What is Digital/Online marketing?
  • How search engines, IM Works
  • How it works?
  • Career verticals in digital marketing
  • Significance of Digital marketing
  • Case study 1
  • SEO, SMM, SEM, PPC, Content marketing basics
digital marketing strategy