Introduction

Search Engine Optimization, can be a powerful channel that makes sure your website shows up when people are looking for you – even if they’ve never heard of your business before. SEO can be much more powerful and produce greater Return On Investment than efforts put into social media marketing. Unfortunately there’s a lot of outdated or just plain inaccurate information out there about SEO, making it difficult to know where to start. This session will provide you with the basic principles of SEO, and provide a short list of the highest ROI items to focus your efforts.

TOPICS TO BE COVERED:

On Page Optimization

Off page optimization

  • What is SEO & Why we do it?
  • How search engine Works?
  • Keyword research and SEO.
  • Google Trends & Insights
  • Growing Popularity and Links
  • Search Engine Tools & services
  • Site Indexing & Webmaster Tools
  • SEO In 2015 – Complete Guide
  • PR, Alexa & Link Bait
  • Black Hat, White Hat SEO- Case Study and
    Implementation
  • Evolution of Grey Hat SEO
  • Site analysis
  • Creating Sitemaps
  • Internal Linking
  • Image Optimization
  • Follow, No follow, Do Follow
  • Image Optimization
  • Elements of a kick ass optimized page.
  • Ranking factors in Google.
  • Crawlers & bots
  • Inclusive of authorship, metadata, schema, and rich snippets
  • Google Maps How do I build the perfectly optimized page?
  • Directory Submissions in Year 2015.
  • Social Bookmarking Submissions
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT submission
  • PDF Submission
  • Classified Submission
  • Google Local Listings
  • Blog Commenting
  • Guest Blogging
  • Google Maps
  • Yahoo, Quora submissions, RSS Submission

Google Tools

  • Analytics
  • Page Speed
  •  Ad words
  • Google Places
  • Webmasters

SEARCH ENGINE MARKETING

SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website.
SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.